Business Trends You Shouldn’t Ignore In 2024

7 Marketing Trends You Can't Ignore in 2024 | IMPACT

Part of being a proactive business owner who runs a company that thrives and grows is through paying attention to trends – both in the business world and within your industry. When you pay attention to the competition and your industry, you can gain better insight into the direction you should take your business. If you want to grow your business in 2024, you need to be paying attention to business trends and keeping them in mind before you make decisions – here are 4 you definitely shouldn’t ignore going into the new year. 

Sustainable Living

The push for sustainability has changed a lot about the world over the past decade – and one of the most affected areas is definitely the world of business. More and more consumers are turning away from companies that don’t value their planet and incorporate sustainable practices – Deloitte found that over a quarter of people now consider sustainability over price when it comes to choosing a company. If you want to make sure that you’re keeping up with this trend, make sure to invest in green skills training so that your business isn’t left behind when the green economy takes over. 


Investing in your staff is one of the best things you can do if you want to expand your business, and almost every company is looking into upskilling at the moment. The pandemic has emphasised a skills gap which has been limiting how much businesses can grow, and this is affecting almost every industry. There are many ways in which you can upskill your staff, from short courses to longer qualifications such as NVQs in construction. By looking at your staff and identifying where they need to improve, you can narrow down your upskilling efforts and develop your employees to get where they need to be. This allows you to do more work, and get more advanced projects. 

Social Media Marketing

One of the key parts of digital marketing which many business owners neglect is social media marketing – you don’t need to constantly be doing TikTok dances to be able to market your company on social media! Many consumers now look on social media before anywhere else, so you could be cutting yourself out of a lucrative market by not being on social media. Furthermore, by not being on social media, people could misrepresent your brand. Make sure that you get on social media in 2024 to help your company grow. 

Available Funding 

After the pandemic, many organisations have funding available to help you develop your business. This could be through upskilling funding for qualifications such as CITB grants, but it could also be for other reasons. By taking the time to find possible funding streams your company could benefit from, you could find that you will be able to do more with your business and take it to new heights. Neglecting this funding could hinder your development and prevent you from achieving the goals you want to by the end of 2024. 

These trends could be crucial to your company’s development going into this year – make sure you don’t neglect them!

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