Marketing Reverse Mortgages In a World That Doesn’t Trust Mortgage Brokers


Reverse Mortgages are a tricky subject. No one wants to discuss them, and yet, for some it can be an excellent solution. The Elder’s heirs might not appreciate it much, but it can be a life-saver. Kind of reminds us of that bumper sticker you see on the back of motor-coaches; “We are spending our children’s inheritance!” Now then, how do you market reverse home mortgages if you are a mortgage broker? Remember it’s a tricky topic. Below is a one-page marketing piece you can use to modify and come up with a decent strategy of your own. Your modification of this could be used for an email marketing campaign, web-page, brochure or advertisement.

— — —

Reverse Mortgages

Have you been considering a Reverse Mortgage but aren’t sure if it’s right for you situation? Would you like to get the facts and talk to someone who has all the answers, someone who can answer any remaining questions you might have? Sometimes reverse loans make sense, and sometimes they don’t, it depends on your situation. There are certain rules, restrictions and costs on Reverse Mortgages that you need to know upfront.

We offer reverse loans because they can be a life-line and a nice strategy when the conditions are right. These mortgages can be life-changing when structured correctly. Are you ready to talk seriously about a Reverse Mortgage and make an informed decision? Contact us now and we can schedule a meeting, look over your financial situation and help you make an informed decision.

There are many different types of structures and strategies for reverse mortgages, each one has its own benefits and disadvantages – reverse mortgages are not a one-size fits all – by knowing your options and having the right knowledge you can decide for yourself. Below are a few of the choices within the “Reverse Home Mortgage” category to consider:

– Single Purpose Reverse Home Mortgages, which are from local, state, non-profit agencies.
– Proprietary Reverse Home Mortgages – jumbo reverse mortgages.
– Standard HECM – Home Equity Conversion Mortgage, which are backed by HUD.
– Reverse Mortgage Refinance – refinancing a current reverse loans.
– Home Purchase HECM when downsizing to new more appropriate sized property.

The rules and regulations on reverse home mortgages are in place to protect seniors from being sold something that isn’t appropriate. These are probably well-intentioned by authorities, but they don’t protect you from making a poor choice. You need someone who can explain everything to you upfront, based on your actual needs now, and the needs you see for your future. We are is here for you, ready to explain all the details and answer all your questions – then get the ball rolling and make it happen.

— — — —

Just because the Federal Reserve has raised rates doesn’t mean there aren’t other markets out there to keep your business busy and keep your team gainfully employed. I hope this helps you think about your future marketing strategy.

Leave a Reply