Custom Labels: How to Select the Correct Material for Your Labelling Needs


When you are custom printing labels, you will see that labels come in all shapes and sizes, and are made from a variety of materials. The material you choose for your project is critical, as not all materials are created equal. Different materials work better for specific applications than others. Here are five ways to select the correct material for your labelling needs.

1. What is the purpose of your labels?

There are all sorts of reasons to use custom labels. Perhaps you need to identify your products for wholesale or retail purposes. Maybe you’re a small business and need to create labels for your homemade products. Or do you want to use your labels for packaging? No matter what your purpose, understanding it can help you find the right material for your labels.

2. Where will you use them?

The next thing to consider is where you’ll be using your labels. If they’re going on products that will be used outdoors, then you’ll need to make sure the material can withstand the elements. If they will be applied to glass or another smooth surface, then you’ll need to find a material that can stick without peeling or falling off.

Some materials are better suited for specific environments than others. For example, vinyl is a good choice for outdoor use because it’s durable and weatherproof. Paper is not as good of a choice for outdoors because it’s not as durable and can be damaged by the elements.

3. What surface will they be applied to?

The surface you apply your labels to is also important. As a rule of thumb, flat surfaces are easier to work with than textured ones. While all materials can look great on any surface, you need to check what adhesive your material comes with.

If in doubt, choose a medium-strength adhesive. That is ideal for thousands of applications, whereas strong adhesives are ideal for metal surfaces that will be exposed to intense temperatures.

4. Which look are you after?

The material you choose for your labels will also affect the overall look of your project. Some materials, like vinyl, produce a glossy finish. Others, like paper, have a more matte finish. Both are great options, is just depends on what you are after.

For example, metallic labels can add a touch of luxury to your product, making them stand out from the competition. Paper labels, on the other hand, are perfect for creating an artisan, hand-made look.

5. What is your budget?

Finally, you need to consider your budget when selecting a material for your labels. Some materials, like vinyl, are more expensive than others. And some printing methods, like thermal transfer printing, can also be more costly.

If you’re on a tight budget, then you might want to consider using paper labels. They’re more affordable than other materials. If you need labels that are waterproof and durable, then you should consider using vinyl labels.

Knowing the purpose of your labels can help you choose the right material for your project. Keep these things in mind when selecting your material, and you’re sure to find the perfect fit for your needs!

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