BI Reporting – 3 Ways Domo has Changed it for Good

BI Reporting - 3 Ways Domo has Changed it for Good

The small business intelligence (BI) / analytics space has developed drastically more than the final 20 many years, together with a go away from regular BI reporting in the approach, in the direction of fashionable BI that fulfills the calls for of contemporary companies.

BI Reporting is No Longer the Aim

In the early days of BI, there were being two important focus areas including vintage reporting (which commonly meant really formatted, pixel-excellent stories these types of as money reviews) and OLAP style evaluation throughout dimensions and steps (working with pre-designed and then later on dynamically modeled cubes). The most well known platforms of the time had been at first centered all over fast, pre-calculated, file-based mostly OLAP examination. This was immensely common as it was performant and also enabled business enterprise consumers to slice and dice throughout their main proportions.

The use much more appropriate to this discussion is what could be termed “bi reporting”, which fundamentally helped businesses recreate their paper studies in a BI platform, with a substantial diploma of layout regulate, giving users a acquainted expertise to their paper experiences, though leveraging their info dynamically for interactions these types of as slicing with dimension dropdown menus and much more.

The Sector Moved to Visualization and Evaluation

When as a result of the 90’s and into the 2000’s the BI reporting agenda was pretty popular, over time it became apparent that highly formatted studies, pixel-fantastic stories and just the much more antiquated thoughts of what “reports” should really be improved, to set it simply. The emphasis moved from recreating paper reviews on-line a lot far more to driving insights out of organization’s important information methods with much easier-to-use, business-concentrated visualization and analysis instruments.

This alter in aim and resulting need gave rise to the effectively-recognized “data visualization” suppliers that entirely altered the industry and expanded it even even further. This also even further de-emphasized the growing older bi reporting agenda even additional. Toward the commencing, most of those “data visualization” tools centered on conclude-user analysis capabilities to the exclusion of all other agendas.

Domo Improved Analytics Forever

Domo entered the market place at a time when businesses commenced inquiring tough queries about the viability of the usually-desktop-oriented “data visualization” instruments for the company. What they attained in agility and person satisfaction, they lost in governance and dependability. There ended up quite a few other tradeoffs as properly, but Domo arrived to industry with a manufacturer new get on BI / analytics and modified it for the excellent in 3 main techniques:


Domo made the initially real cloud analytics platform that elevated effectiveness past the desktop capability of the existing details visualization suppliers (which usually relied on community Computer or mac processing electrical power), when also enabling IT once more to govern and safe the analytics.

Style and design

Domo additional de-emphasised the will need to flip tech men and women and company consumers into designers by as an alternative building the Domo platform where something made seems great. This seems uncomplicated, but was revolutionary. There was a basic misunderstanding by all the other vendors that somehow the overall sector desired pixel-perfect command.

That detailed manage resulted in unattractive and typically unusable dashboards and bi material since unqualified technological people and customers had been thrust into the job of designer. Domo changed all of that so that people and technological people can produce the information, but the layout of the platform is these that all articles constantly appears to be professional, 100% of the time.


Whilst Domo provides all the crucial styles of BI content material these as traditional, formatted BI reporting, it modified the focus completely by wanting at the value of enabling business enterprise people to push insights from the facts with lights-rapidly functionality (important to person satisfaction and adoption) and married that with a solitary, seamless cloud system for end users to collaborate about their analytics. The thought of collaborative analytics was not new, it just by no means experienced a probability to do the job prior to Domo because of the fragmented, desktop and even traditional server-primarily based environments.

BI reporting is an older agenda, still important and included in the Domo platform, but just part of a cohesive platform.
Domo carries on to push the market place in the direction of excellence for.

Although on the floor it may possibly appear to be like effectiveness, style and cohesiveness and collaboration could not be innovative modifications, but for anyone who lived by the discomfort of the to start with twenty many years of the BI room- with the huge spends with reduced ROI, minimal adoption, awful efficiency and fragmented consumer experiences- it is in actuality the whole variance to delivering on the promise of BI and all its price, even including BI reporting.

When you incorporate this ahead-contemplating heritage and platform with the most critical emerging agenda for providers these days all-around building modern day “Data Apps” that leverage the principles that produced Domo what it is nowadays, Domo is now in the system of redefining the marketplace at the time again.

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