Most small businesses operate on limited budgets. They have small workforces and severely restricted marketing resources. Due to these challenges, many smaller businesses fail to go through sustained periods of incremental growth. So, what should the leaders of such businesses do? Take loans, advances, and other risky financial decisions to boost their annual marketing budgets? No. According to industry experts, they should do the opposite.
Before adding services or workers to their business plans, small business owners must first consider cost-cutting measures. If small business owners invest in multiple capabilities or services, they may overextend themselves. Company budgets may suddenly run dry and the staff may face burnout. Even worse – the expensive marketing services or initiatives may not yield any returns at all. That’s why cost-efficient marketing is the priority of all small businesses.
What is the Most Cost-Effective Marketing Tool?
The most cost-effective marketing tools of today are the conventional, “old-school” marketing tools. One such tool is custom flags. If your brand’s goal is to build brand presence & popularity, these low-cost flags can be incredibly attractive. Here are ten reasons why custom-printed promotional flags are the most cost-efficient marketing tools for 2022 –
Low Upfront Costs: Whether you buy single-sided flags or double-sided ones – these promotional tools will never cost you much. Flags made of vinyl, PVC, and other synthetic materials cost very less. Their durability (which can easily last for 5-6 years) makes them even more cost-effective in the long run.
- 24×7 Promotion: Unlike posters or banners, there’s no headache of uninstalling these promotional tools every time there’s rain/storms. Most marketers leave their double-sided promotional flags outdoors 24/7 to get maximum brand exposure.
- Impact the Right Locations: Well-designed marketing flags can blend into any environment and look eye-catching. These flags are also light and easy to install. Marketers use these features to install their promotional flags in specific locations, targeting specific demographics.
- Space-Efficient: The biggest marketing flags in the world are only about 3 feet wide. These flags are slim, tall, and can easily fit inside small areas where other marketing tools don’t fit.
- Ease of Use: Don’t want to pay a worker extra fees to install marketing materials across the town? With these flags, you can do it all by yourself. These flagpole kits take seconds to assemble. There’s no need for drillers, hangers, or any other tools.
- Easy Portability: Traveling from one promotional event to another? Keep these light and space-efficient flags in your trunk. Set them up anywhere you want within seconds.
- Weather-Proof Coatings: The latest custom-printed flags in the market come with protective coatings. These coatings prevent rain, snow, heavy winds, sunlight, or air pollution from damaging the ruggedly built flags.
- Versatile Market: The market of promotional flags is used. Marketers get to choose from feather flags, teardrop-shaped flags, rectangular flags, custom-shaped flags, and more.
- Total Customization Control: The leading sellers of custom promotional flags give users 100% customization control. Marketers can let their imaginations flow and personalize their flags however they want.
- Digital Printing: Top sellers of custom promotional flags use digital printing tools. These tools make it easier to print high-definition graphics and clear marketing messages on the flags. Digitally printed promotional flags are also fade-resistant.
These are the reasons why custom-printed promotional flags are the most cost-efficient marketing tools of 2022!