How to Stick it to Your Competition: Tips for Labelling Products with Stickers
It’s no secret that in order to be successful in business, you have to be able to stand out from the competition. And one of the best ways to do that is by labelling your products with creative and eye-catching product labels.
By using the right type of label at the right time, you can create a powerful branding and marketing tool that will help you stand out from the competition.
In this article, you will find all the information you need to get the perfect stickers from your vinyl sticker maker of choice. Are you ready to dive in?
1. Stick to a simple design – too much detail can be confusing
When it comes to sticker design, simplicity is key. You don’t want to overwhelm your potential customers with too much detail; instead, you want to catch their attention with a simple and informative design.
Keep the design of your stickers simple, but effective. Use easy-to-read fonts and only include the most important information. You can still create visual interest by choosing a custom die cut sticker, but it is essential to keep the content straightforward. This will help ensure that your stickers stand out and are easy to understand.
2. Use effect materials so the labels are eye-catching
While your design should be simple, you can be a little extra with your sticker material of choice. After all, one of the best ways to make your labels stand out is by using effect materials.
There are many effects to choose from. A clear vinyl sticker can create a stunning bottle label, whereas holographic labels are ideal to promote a new product range and add some extra sparkles.
3. Choose an appropriate size
Another important factor to consider when creating stickers is size. You want to choose a size that is appropriate for the product you are labelling. Also, keep in mind that your label needs to be big enough to include your text at a legible size.
Too small of a sticker, and you risk losing potential customers. Too large of a sticker, and you may overwhelm them or take up too much space on your product. Your Goldilocks size – not too big, not too small, but just right – will depend on the size of your product and the surface you want your labels to cover.
4. Think outside the box
When it comes to product labels and creativity, there are no rules. So don’t be afraid to get creative and think outside the box.
This can include packaging seals that include funny quotes that you switch out every month, a free glitter sticker you include with every order, or even seasonal labels.
Ideas like this are a sure-fire way to set your brand apart from your competitors and keep consumers interested.
And now it is your turn. If you are still looking for a supplier of custom stickers in the UK, check out these guys and their stunning range of custom labels. Do you have even more product labelling tips you would like to share? Let us know in the comments below.
