Bob Vlasic, who grew family business into national pickle brand, dies
Robert Vlasic, who turned Detroit-dependent Vlasic Food Merchandise from a regional agency into a countrywide powerhouse for pickle profits, has died, his spouse and children verified Wednesday.
The Michigan native was 96 and surrounded by spouse and children when he died of pure brings about on Sunday, Could 8, 2022, at his Bloomfield Hills house he beforehand shared with his wife, son Monthly bill Vlasic explained to The Detroit News.

Robert Vlasic was the son of Joseph Vlasic, who took the creamery enterprise his father, Frank, fashioned in Detroit just after immigrating to the United States in 1912 and expanded it into promoting pickles spiced with garlic and dill, according to the company’s web page.
The organization sold pickles to Detroit’s Polish community all through World War II. But after Robert, recognized as Bob, joined the enterprise just after the war and grew to become standard supervisor, he began all through the 1960s to grow the organization into a countrywide manufacturer through acquisitions.
The company’s first plant was developed in Imlay Town, an hour north of Detroit. The enterprise went on to turn into the best-promoting pickle model in the United States, at just one level advertising 24% of the pickles, peppers and relish sold nationwide, The Detroit Information documented.
“My father was a amazing man. Not only was he really productive in small business, he just was quite concerned with aiding with some others and doing work with Detroit establishments he loved,” explained Monthly bill Vlasic, a former New York Times vehicle reporter and former Detroit News company writer.
“My dad usually was a great believer in pursuing your individual path. A single of the matters he said to me was: ‘Do it whilst you however can. Attain for your dreams. Don’t keep back again.’ For me, he was an inspiration in conditions of what one gentleman can carry out. He grew a modest hometown foods small business and designed it a nationwide business.”
Robert Joseph Vlasic was born to March 9, 1926, in Detroit to Joseph and Marie Vlasic. He graduated from Culver Army Academy in Indiana and earned an engineering diploma from the College of Michigan. He served in the U.S. Navy for the duration of Planet War II, later on conference Nancy Reuter, who he married on Nov. 11, 1950. Above 65 yrs of marriage, they raised 5 sons.
Vlasic stayed with the firm his grandfather started right after it was marketed to Campbell Soup Co. in 1978. He became chairman of Campbell in 1988 and remained in that position till his retirement five many years afterwards.
He also was involved in the community, philanthropy and the Catholic Church. Vlasic was the finance committee chairman for the Cranbrook Academic Neighborhood in Bloomfield Hills and, in that function, influential in the Night News Association’s sale of The Detroit News to Gannett Co. Inc. in 1985. He served as a economical adviser to the Catholic Archdiocese of Detroit. Vlasic was a donor to the University of Michigan and sat on the board of Henry Ford Medical center from 1976 to 2006, together with serving as its first non-Ford family members chairman.
“He was a stalwart supporter of our mission to strengthen general public wellbeing, and by his services remaining an indelible affect that can nonetheless be felt and viewed nowadays,” Bob Riney, Henry Ford Health’s main functioning officer and president of healthcare operations, explained in a assertion. “Personally, I learned a good deal from Bob he generally asked the hard but truthful issues all-around small business planning, and he did that mainly because he desired us to succeed. I am endlessly grateful for his leadership, mentorship and commitment to bettering the lives of these around us and people we serve.”
As the very first chairman of the West Bloomfield Hospital’s board, he gave the first present to the hospital and supported building of the Nancy Vlasic Skywalk connecting Henry Ford Healthcare facility and the Brigitte Harris Cancer Pavilion.
“Bob Vlasic took good satisfaction in staying a leader for Henry Ford Health and fitness. He cared deeply about the health and fitness of our local community and was regularly the ‘first’ to guide and the ‘first’ to lead,” Mary Jane Vogt, government vice president and chief enhancement officer, said in a assertion. “We are profoundly grateful for his existence, his accomplishments and his enjoy for Detroit and its folks.”
Adhering to his departure from Vlasic Meals Worldwide, the enterprise filed for Chapter 11 individual bankruptcy in 2001. Today, it’s owned by Chicago-based mostly Conagra Manufacturers Inc.
“Conagra Makes sends our heartfelt condolences to the household and pals of Bob Vlasic,” Dan Skinner, model communications supervisor, explained in a assertion. “Following in the footsteps of his grandfather, Frank, and father, Joe, Bob was instrumental in the progress of Vlasic into a nationally recognized brand. His innovative leadership served pickles develop into a well-liked portion of American cuisine.”
The Vlasic loved ones will receive mates from 4-7 p.m. Could 27 at A.J. Desmond & Sons funeral home’s Vasu, Rodger & Connell Chapel in Royal Oak. St. Hugo of the Hills Stone Chapel in Bloomfield Hills will hold a Funeral Mass at 11 a.m. Could 28. Visitation at the church will commence at 10:30 a.m.
Survivors involve his sons Jim, Monthly bill, Rick, Mike and Paul, 17 grandchildren and five good-grandchildren. His spouse, Nancy, died in 2016.